Joan Serra Caixal
We help our clients meet their business objectives by looking at challenges from a different perspective. Combining analytical skills with insights from applied psychology, behavioral economics and consumer studies enables us to design better and unique solutions.
Every client we work with, every project we engage in and every advice we give is strongly in line with our core values.
We treat every individual with deep respect. We communicate even the toughest issues with empathy and consideration. We encourage a truthful, honest and open dialogue.
We seek to identify our clients’ true needs. We only take on an engagement if we believe that our clients can truly benefit from our contribution.
We only participate in projects where our knowledge is not used for manipulative or other harmful purposes.
We want to actively cooperate with the not for profit sector and give our best knowledge at their disposal. We believe that in doing so, we will contribute to the efforts of making this world a better place.
WHAT MAKES US UNIQUE
We know what drives human behaviour and what can change it. We always closely analyze the decision making process behind behaviours and identify places to intervene. Our solutions have large impact while remaining simple and inexpensive. We not only solve problems, we also teach our clients. We are architects of human behaviour.
We are all human.
Over centuries our brains developed
many shortcuts to help us make decisions.
Still, people can’t tell you
what they want, how they make choices and what they prefer.
Economic theories assume people to be rational.
People are predictably irrational.
Knowledge from behavioural economics,
applied psychology and consumer studies
used to solve real world challenges.
and business acumen combined.
We leave our mark in marketing, sales,
persuasion, fundraising and user experience.
We help companies achieve their business goals.
We never go against our core values.
We change people’s minds and behaviours.
We make people say yes.