About us

We cooperate with a strong network of academics who bring top knowledge into our consulting services. The academic excellence is combined with fresh business insights and hard data analysis, unlocking new and unexplored opportunities for our clients.

Matej Sucha

Co-founder and managing partner of MINDWORX. He has a quantitative background in Actuarial mathematics with work experience both home and abroad. His expertise is among others consumer psychology and influence.

Tomas Vatrt

Co-founder of MINDWORX and advertising agency Adbee. Tomas believes, that only with help of behavioural economics, marketing and technology solutions can reach their full potential.

Michal Plevka

Studied psychology at the Comenius University in Bratislava. Since 2015 Michal serves as behavioural consultant at MINDWORX and is mainly interested in the applications of behavioural economics and psychology in sales and customer experience.

Zuzana Lazistanova

Her expertise is in HR consulting, particularly a competency-based selection and development, psychological assessment and analysis of employees' job attitudes. Currently PhD candidate focusing on employee engagement.

Martin Lukac

Co-founder of Mpala Group Data Analytics and PhD candidate at KU Leuven in Belgium. His expertise is in data science, statistics and social science research. Partnering with MINDWORX whenever data science is required.

Andrej Findor

Assistant professor at the Comenius University in Bratislava. He is interested in how applied behavioural science can change behaviour and inform prosocial interventions reducing stereotypes, prejudice and extremist attitudes.

Michal Sinsky

Currently a finance professional in a multinational retailer. During his academic career Michal focused on behavioural finance and financial decision making. His focus is the application of behavioural insights into retail decisions and managerial decision making.

Cristina Stefan

MINDWORX connection in San Francisco. Cristina is an experienced life and health actuary with passion and focus on behavioral economics. Her specialty is the application of behavioral insights into insurance product design, pricing and communication.

Joan Serra Caixal

MINDWORX connection in Barcelona. He works in digital marketing and collaborates on consumer behaviour research projects. He believes that only companies like MINDWORX can help to promote behavioural economics in Spain.


We help our clients meet their business objectives by looking at challenges from a different perspective. Combining analytical skills with insights from applied psychology, behavioral economics and consumer studies enables us to design better and unique solutions.


Every client we work with, every project we engage in and every advice we give is strongly in line with our core values.


We treat every individual with deep respect. We communicate even the toughest issues with empathy and consideration. We encourage a truthful, honest and open dialogue.

2Client orientation

We seek to identify our clients’ true needs. We only take on an engagement if we believe that our clients can truly benefit from our contribution.


We only participate in projects where our knowledge is not used for manipulative or other harmful purposes.


We want to actively cooperate with the not for profit sector and give our best knowledge at their disposal. We believe that in doing so, we will contribute to the efforts of making this world a better place.


We know what drives human behaviour and what can change it. We always closely analyze the decision making process behind behaviours and identify places to intervene. Our solutions have large impact while remaining simple and inexpensive. We not only solve problems, we also teach our clients. We are architects of human behaviour.

Read our manifesto

Our manifesto

We are all human.

Over centuries our brains developed
many shortcuts to help us make decisions.

Still, people can’t tell you
what they want, how they make choices and what they prefer.

Economic theories assume people to be rational.
People are predictably irrational.


Knowledge from behavioural economics,
applied psychology and consumer studies
used to solve real world challenges.

Academic excellence
and business acumen combined.


We leave our mark in marketing, sales,
persuasion, fundraising and user experience.

We help companies achieve their business goals.
We never go against our core values.

We change people’s minds and behaviours.
We make people say yes.

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