On November 14th we had the great pleasure to share some of our insights and expereinces from using behavioral economics in HR at EVOLVE summit in Brno. Probably the best HR conference we had the chance to speak at so far. Two days, three stages, plenty of great speakers and a vibrant atmosphere.
We presented three of our case studies focused on recruiting:
- The first revolved around the concept of uncertainty. A concept which is too often neglected but absolutely crucial. If you want anybody to do anything you need to understand what their uncertainties are, what the questions they doesn’t have and need answers to. Unless you provide these answers the benefits you try pushing forward won't give you the upper hand. It is absolutely crucial to keep this in mind. We worked with the concept of uncertainty when designing job ads and recruiting interviews.
- The second case study was also focused on job ad transformation. A surprising intervention deeply rooted in people’s psychology increased the chance of someone sending in their CV after reading a job ad by 154%. Read more about the intervention here.
- The last case we presented was a complex redesign of a recruiting interview. Project which took a year to complete and brought outstanding results. Read more about what we did here.